3 CHEEKY MONKEYS

Wallace Harvey bought Three Cheeky Monkeys in Los Angeles from the original owner seven years ago,
after having worked as an employee in the store, he told TDmonthly Magazine. Without much planning,
the store was divided into various play areas that allow kids to interact with toys and books before they buy.
In addition to a truck room and a doll space, the store features a living room and library, where moms
can lounge while kids read or play with Plan toys.

A truck fan himself, Wallace arranges monthly excursions to the park for local kids. He brings with him
dozens of sturdy Bruder trucks that can withstand serious outdoor play. These events help bring
customers into the store and allow children who might not otherwise have the chance, to play with
high-quality specialty toys.

Four months ago, Wallace moved to a new location, twice the size of the original store, in the same mall.
Despite the relocation, customers have found their way back to him.

He researches new toys by a combination of sales reps, trade shows, clients and online sources, such as TDmonthly.

Watch the video below to learn more about Wallace and his Three Cheeky Monkeys.

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